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PASSWORD RESET APPLICATION SAVES 85,000 PHONE CALLS IN THE FIRST YEAR

Case Study - 2017

Bringing a call center process to our associates as an application created a tremendous savings in time and money. This project was completed within one month with a tremendous team in an extremely lean and agile environment.

Collaborative Partners

Andrea Lau, User Experience Designer II

Andrew Faust, Staff Software Engineer

Libby Troughton, Sr. Manager - Technology

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WHAT'S THE PROBLEM?

The company identified associate pain points in having to reset their passwords multiple times every year so that they would have to spend 15-30 minutes with a call center associate to reset it. How might we reduce the amount of time spent resetting passwords, so that the call center associate as well as the store associate can recover that time?

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HERE'S THE STORY

This was my first project as an actual user experience designer. My initial role was to assist the current designer, but after about two weeks, I was responsible for running conceptual design sessions, and working through the challenges presented by a product aimed at 200,000 associates in various locations with various needs. We focused on the needs of our store associates and conducted interviews to get a better sense of what their needs are throughout their workday. We also talked to the help desk associates to understand the context of the calls they were receiving to ensure that there were no security gaps being created in the new application. The direction was very clear to provide a singular component that would be reusable in multiple applications that would allow for a remote password reset. Upon designing the prototype, we put it up for peer review, and with a few slight design changes, we tested it in the store with associates who approved of it. The development team was working tightly with us and as we were testing, they were coding components. When the product was completed, it took one month to reduce the call volume to the help desk by 85,000 calls annually.

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OUR USERS

Associates
Call Center Associates – Service Center

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Password Reset: Work

SCOPE & CONSTRAINTS

  • Password reset phone calls to the help desk resulted in 100,000 calls in 2015

  • Each phone call would consume 15-30 minutes with an associate and the call center representative

  • Password reset must be able to be intuitive enough that would maintain current password requirements

  • Contractors would need to use an alternate method of validation

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OUTCOMES

  • Reduced time designing, by limiting the components used across multiple teams and products

  • Reduced development time, due to using simplified, out-of-the-box components to recreate the branded style

  • Increased speed-to-market across the area

  • Documentation of the design system in a shared repository for future use

  • Introduction of multiple component variants to support future-case scenarios

  • Allowed for direct development/design collaboration and conversation employing the needs of multiple teammates

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ROLE & RESPONSIBILITIES

  • Research

    • Conducted 10 in-store user interviews

    • Led several conceptual ideation sessions

  • UI Design

    • Created clickable prototype

    • Submitted prototype for peer design review

  • Usability

    • Conducted 10 in-store usability sessions

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